What is a designer vagina?

A designer vagina is the catch-all term for cosmetic surgery carried out on the vulva and vagina.

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A designer vagina is a catch-all term for cosmetic surgery carried out on the vulva and vagina.

Treatments that fall under this umbrella include vaginoplasty, a surgical procedure for vaginal tightening, labiaplasty, a procedure to reduce the labia minora, and vaginal rejuvenation treatments.

Some women feel dissatisfied with the appearance or feel of their genital area, which can have a negative impact on their day-to-day lives, not to mention their mental health. As a result, many women can find this a difficult and embarrassing topic to talk about. But rest assured that our professionals here at the Cadogan Clinic will treat you with the dignity and respect you deserve.

All of the above procedures are performed by our expert surgeons here at the Cadogan Clinic.

What does a designer vagina look like?

Labiaplasty and vaginoplasty surgery can be combined to achieve a designer vagina. A designer vagina would feature shortened labia minora, resulting in a neater external appearance.

Internally, a designer vagina would have a tightened vaginal cavity. This would result in heightened sexual satisfaction, increased sensitivity and ease or eliminate urinary incontinence.

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Founded in 2004 by world renowned plastic surgeon Mr Bryan Mayou, we now work with over 100 leading consultants and successfully treat over 20,000 patients each year. We have been winning industry awards since inception.

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What is vaginal rejuvenation?

A combination of ageing and stretching during a natural birth can leave the vagina feeling looser and less sensitive. This can impact a woman’s sexual satisfaction.

Vaginal rejuvenation is a combination of surgical procedures which aim to tighten both the internal vaginal muscles and the perineum to help improve the overall tone and strength of the area, enhancing sensitivity and sexual experience.

While a vaginoplasty works by tightening the vagina internally, a vaginal rejuvenation procedure will improve the feel and look of the area both internally and externally. The goal is to return the vagina and vulva to a pre-pregnancy state. The perineum, which can often tear in childbirth, is often repaired as part of this treatment.

Vaginal rejuvenation surgery is usually carried out under a general anaesthetic. A typical operation takes about two hours and patients will be discharged to go home the same day.

How does tightening the vagina work?

The Cadogan Clinic surgeon will use dissolvable stitches to join together the stretched muscle at the back of the vagina. This will shorten the muscle. The excess vaginal lining is removed and the surrounding soft tissue is tightened. The result will be a smaller vaginal cavity.

This surgery tightens a series of muscles and ligaments which is more commonly known as the pelvic floor. The pelvic floor supports the bladder, uterus and bowel. Therefore vagina tightening surgery also helps to support these internal organs. Vagina tightening surgery helps to lessen or resolve urinary incontinence - another side effect of childbirth and the ageing process.

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What is labial rejuvenation?

Labial rejuvenation, otherwise known as labiaplasty, is a surgery that is carried out to reduce the size of the labia minora, the flaps of skin on either side of the vaginal opening.

Labias come in all different shapes and sizes and it is perfectly normal to have noticeable skin folds around the opening of the vagina. However, some women feel anxious and self-conscious about the appearance of their labia, which is why they turn to labiaplasty.

Having a large labia can get in the way of sex, causing discomfort or pain. Labiaplasty can help to improve sexual function.

Other reasons why women undergo surgery to shorten their labia include that they may be experiencing general discomfort during normal day-to-day activities. For example, a large or long labia could make it difficult to ride a bike or a horse without discomfort. It may even mean that certain underwear choices are out of bounds.

Treatments mentioned in this article

It is common for women to have concerns about the size, shape or definition of their labia, the inner and outer folds that sit either side of the vagina.

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Vaginal surgery can involve both the tightening of the vaginal pelvic floor, as well as rebuilding and reinforcing the perineal muscles on the outside of the vagina. Often referred to as Vaginoplasty, this is a reconstructive operation and rebuilds the pelvic floor in cases where women have experienced severe stretching of the vaginal tissue and muscles, as well as the perineal body at the entrance of the vagina, strengthening the muscles and reducing vaginal laxity.

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Vaginal rejuvenation is a combination of surgical procedures which can effectively improve the appearance, sensation and function of your vagina and surrounding areas, including the labia and perineum.

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Oversized or irregularly shaped labia are common. Although there is no accepted definition of what is normal when it comes to the vulva, and labia truly come in all shapes & sizes, however they may be enlarged or significantly asymmetrical.

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Laurel Wreath for Awards
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My Face My Body

Best Clinic Winner

Laurel Wreath for Awards
Laurel Wreath for Awards


My Face My Body

Highly Commended

Laurel Wreath for Awards

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